Legal
Website Cookie Policy
Last updated at November 21, 2025 - 10:15 AM
This Cookie Policy explains how Inspera (“we”, “us”, or “our”) uses cookies and similar technologies to recognize you when you visit our website at https://inspera.com (“Website”). It explains what these technologies are, why we use them, and your rights to control their use.
In some cases, we may use cookies to collect personal information, or information that becomes personal information when combined with other data.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Inspera) are called first-party cookies. Cookies set by parties other than the website owner are called third-party cookies. These enable third-party features or functionality to be provided on or through the website (e.g. advertising, interactive content, analytics). The parties that set these third-party cookies can recognize your device both when it visits the Inspera website and when it visits certain other websites.
We use both first- and third-party cookies for several reasons:
Third parties may serve cookies through our Website for analytics, advertising, and other purposes as described below.
The table below explains the cookies we use and why we use each of them.
| Type of Cookies | Description |
| Essential | These cookies are strictly necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. |
| Performance and functionality | These cookies improve the performance and functionality of our Website but are not essential to its use. Without them, some features may not be available. |
| Analytics | We use Inspera and third-party analytics cookies (such as Google Analytics) to collect information about how visitors use our Website. This helps us improve performance and user experience. The information is collected anonymously. If you do not allow these cookies, your visit will not be included in our statistics. You can read the full Google Analytics privacy policy at: http://www.google.com/policies/privacy/. |
| Social sharing | We use social media buttons and cookies (e.g. X, LinkedIn, Youtube, Pinterest) that allow you to share content if you are logged in to those services. These companies may recognize you, collect information about your visit, and set cookies. Your interactions are subject to their privacy and cookie policies. Please read their privacy statements and cookie policies to understand how they use your information. |
| Marketing and advertising | We use third-party cookies (e.g. HubSpot, Google Ads, LinkedIn Campaign Manager, Twitter Ads) to recognize you when you return to our Website and to understand your interests. If you submit your details (e.g. via a form), we may link this to cookie data to personalize your experience. These third parties may also show you Inspera ads on their platforms based on your previous interactions with our Website. |
| Name | Expiration Period | Function |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _gcl_au | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
| personalization_id | 1 year 1 month 4 days | Twitter, sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting. |
| li_sugr | 3 months | LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant. |
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| muc_ads | 1 year 1 month 4 days | Twitter sets this cookie to collect user behaviour and interaction data to optimize the website. |
| li_gc | 6 months | Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes. |
| _gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
| _gat_UA-* | Session | Google Analytics sets this cookie for user behaviour tracking. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user’s browser supports cookies. |
| _hjSessionUser_* | 1 year | Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. |
| _hjFirstSeen | 1 hour | Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user. |
| _hjSession_* | 1 hour | Hotjar sets this cookie to provide functions across pages. |
| _hjAbsoluteSessionInProgress | 1 hour | Hotjar sets this cookie to detect a user’s first pageview session, which is a True/False flag set by the cookie. |
| _fbp | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
| __cfruid | Session | Cloudflare sets this cookie to identify trusted web traffic. |
| __cf_bm | 1 hour | Cloudflare set the cookie to support Cloudflare Bot Management. |
You can manage or delete cookies through your browser settings. You can configure your browser to refuse cookies or to prompt you before accepting them. Please note that disabling cookies may affect the functionality of our Website.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org. To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies.
If you have any questions about our use of cookies or other technologies, please contact us at privacy@inspera.com.