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This Cookie Policy explains how Inspera uses cookies and similar technologies to recognize you when you visit our website at (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Inspera) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

Which cookies we use and why

The table below explains the cookies we use and why we use each of them.

Type of Cookies Description
Essential These cookies are strictly necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Performance and functionality These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
Analytics We use Inspera and third-party cookies such as Google Analytics to collect information about how visitors use our Website. We use the information to compile reports and to help us improve the Website. The cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come to the Website from, and the pages they visited. If you do not allow these cookies, we will not be able to include your visit in our statistics. You can read the full Google Analytics privacy policy at:
Social sharing On our Website we use buttons and cookies from Twitter, Linkedin and other social media services that allow you to share content via their services if you are a member and signed in. These social media companies may recognize you and collect information about your visit to our Website, and they may set cookies or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of the social media companies. Please read their privacy statements and cookie policies to understand how they use your information.
Marketing and advertising We use cookies from third parties like Hubspot to recognize you when you return to our Website and to understand which pages you visit. If you submit your information on our pages (such as in a web form), we will link this information to the information stored on the cookie. We use this information to personalize your experience on our Website and to make sure we are communicating with you in the most relevant way.

We also use third-party cookies from services such as Google AdWords, Linkedin Campaign Manager and Twitter Ads. This allows those services to show you relevant ads and campaigns from us in their environment when you previously visited our Website. We also receive information from some of these services about which of our ads or campaigns you have interacted with.

List of placed cookies

Name Expiration Period Function
_ga_* 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
_ga 1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gcl_au 3 months Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
personalization_id 1 year 1 month 4 days Twitter, sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
li_sugr 3 months LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
bcookie 1 year LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
lidc 1 day LinkedIn sets the lidc cookie to facilitate data center selection.
muc_ads 1 year 1 month 4 days Twitter sets this cookie to collect user behaviour and interaction data to optimize the website.
li_gc 6 months Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes.
_gid 1 day Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
_gat_UA-* Session Google Analytics sets this cookie for user behaviour tracking.
test_cookie 15 minutes sets this cookie to determine if the user’s browser supports cookies.
_hjSessionUser_* 1 year Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjFirstSeen 1 hour Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.
_hjSession_* 1 hour Hotjar sets this cookie to provide functions across pages.
_hjAbsoluteSessionInProgress 1 hour Hotjar sets this cookie to detect a user’s first pageview session, which is a True/False flag set by the cookie.
_fbp 3 months Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
__cfruid Session Cloudflare sets this cookie to identify trusted web traffic.
__cf_bm 1 hour Cloudflare set the cookie to support Cloudflare Bot Management.


How can I control Cookies

You can set up your browser options to stop your computer accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use the whole of the Website or all functionality of the Services.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or To opt-out of being tracked by Google Analytics across all websites visit